An investment in innovation

The successful partnership of 24 ICE and DaklaPack

“DaklaPack is a crucial part of the most essential part of our business. Their production process results in our right to exist.”

The frozen cocktail sensations of 24 ICE, with their unique composition, offer refreshment at festivals, but also on roof terraces and in living rooms. A special product, which DaklaPack is proud to be a part of. Without the right packaging, this flavorful revolution would not exist. As a partner of 24 ICE, we produce millions of these refreshing cocktail ice creams (with or without 5% alcohol) every year. The tailor-made packaging is produced in our specially developed six-lane stickpack machine and plays an important role in the production process of 24 ICE. We talk about this role and the history of the partnership with Nick van Kampen, co-founder of 24 ICE.

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No standard packaging solution

First let’s get back to 2014, when the founders of 24 ICE had a special idea. They wanted to combine water ice and real cocktails into one alcoholic water ice. Soon they discovered that this process was not as simple as they had hoped. Because of the low freezing point of alcohol and the complexity of selling frozen products, they had to find another solution. Fortunately, they quickly found the answer; sell the ice creams outside the freezer compartment! With this challenge, the 24 ICE team knocked on DaklaPack's door.

At DaklaPack, we were immediately excited about this innovative idea. From that enthusiasm we assembled a team to support 24 ICE.

The alcoholic liquid was to be packaged in a user-friendly foil package. However, complications arose during the testing phase. Filling with the machines available at the time was relatively slow, and the final packaging was not very user-friendly. DaklaPack found the solution in a major investment. It developed a new stickpack machine that could facilitate the entire production process and would give 24 ICE the opportunity they deserved.

"People underestimated our product, DaklaPack did not."

The success of 24 ICE

They grabbed that opportunity with both hands, and successfully. The cocktail water ice creams were an immediate hit at the first festivals and events where they were sold. Hot summers consisting of very hard work resulted in much bigger ambitions. Expanding to the retail sector was an ambitious, but logical next step.

And so it happened. Via the webshop, liquor stores, supermarkets and delicatessens, 24 ICE ice creams found their way to the hearts (and mouths) of cocktail and ice cream lovers around the world. And those ambitions? Those are far from finished. The goal of 24 ICE is to conquer the market worldwide, and of course DaklaPack, as a proud partner, fully supports that.

"In 2018 we were ready to go: the packaging had been developed, the displays looked good, we had done enough testing and we even dared to go international for the first time."

The six-lane stickpack machine

Part of the 24 ICE success is due to the stickpack machine developed especially for them. With the arrival of the six-lane stickpack machine, production capacity has increased significantly and can achieve as many as 100.000 sticks per shift. This innovative machine is not only capable of filling ice creams, but also liquids, powders and tablets can be processed in the machine. Think of sauces, protein powder, sports gels and syrups. 

What makes the machine special for 24 ICE is the stickpack design where the longitudinal seal is placed on the side of the stick. This design offers a number of advantages, including making it easy for consumers to open the pack. In fact, many standard stickpacks cause annoyance when being opened. This problem is solved with the unique design of 24 ICE and the qualities of the stickpack machine.

With this customized stickpack machine, DaklaPack has not only enabled the production of 24 ICE's cocktail ice creams, but other customers can also benefit from the versatility and efficiency of this machine. The machine was developed with ease of use and quality in mind, making it a valuable addition to our production line.

DaklaPack is a loyal partner

Do you want to take your product to the next level? We are happy to help and create unique solutions together. Whether it's filling your products with or filling services, or finding the perfect packaging to match your brand.

Within six months of the first meeting with 24 ICE, our stickpack machine was up and running. At DaklaPack we strive for functional, qualitative, innovative and stylish packaging. We are a loyal partner that thinks outside the box and offers innovative solutions. Contact us to discover how we can bring your ideas to life

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